We run the growth system other agencies cannot deliver.
The Growth Formula exists to align paid media execution with sales performance, financial outcomes, and operational capacity, creating a single, shared view of growth across the entire business.
Trusted by High-Growth B2C Operators
We’ve worked with 100+ mid-market and enterprise B2C service businesses with 5M+ annual revenue, to transition from fragmented lead generation to modern marketing models built for today’s buyers.
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New Revenue from paid media
- $40 Cost per inquiry (down from $180 since starting).
- 50% spend reduction whilst maintaining volume
- 12.1% conversion rate from paid media
- $40 Cost per inquiry (down from $180 since starting).
- 50% spend reduction whilst maintaining volume
- 12.1% conversion rate from paid media
CPA for air con partner network
- 119 enquiries in 3 months
- Lowest lead cost from marketing agency
- Fulfilled partner network with volume
- 119 enquiries in 3 months
- Lowest lead cost from marketing agency
- Fulfilled partner network with volume
Reduction in cost
- 99.65% increase in clicks to site
- 15% growth in SQL’s from paid media
- 21.66% improvement in page rankings
- 99.65% increase in clicks to site
- 15% growth in SQL’s from paid media
- 21.66% improvement in page rankings
Every year for Superbowl tickets
- 45% CTR on key search term
- $100 CAC on high AOV service
- 660% inc. in SEO performance YoY
$160 CAC at an $600 + AOV
- 45% CTR on key search term
- $100 CAC on high AOV service
- 660% inc. in SEO performance YoY
Return Per dollar Invested
- $942K new conversion value
- $21.01 cost per conversion
- 84% increase YoY growth
New Revenue Year-over-Year
- $90 to $41.95 CAC
- 300+ monthly additions to pipeline
- $3k to $20k monthly spend
- 3,130 Google conversions
- $90 to $41.95 CAC
- 300+ monthly additions to pipeline
- $3k to $20k monthly spend
- 3,130 Google conversions
Increase in revenue in 16 months
- $0 to $200K month in 16 months
- 0.3% to 2.16% CVR on nCaC
- 12x ROAS nCac positive
- Won Best PPC Campaign in APAC region
Won Best PPC Campaign in APAC region
- $0 to $200K month in 16 months
- 0.3% to 2.16% CVR on nCaC
- 12x ROAS nCac positive
- Won Best PPC Campaign in APAC region
New monthly digital revenue in 8 months
- 16:1 return on investment
- 1037% sales increase over 12 months
- $160 CAC at an $600 + AOV
1037% sales increase over 12 months
- 16:1 return on investment
- 1037% sales increase over 12 months
- $160 CAC at an $600 + AOV
Return Per Dollar Invested FY25
- 3M revenue from 100k ad spend in FY25
- 6.5% to 13% conversion rate
- Turnover grew from $3M to $6M in 18 months.
- 3M revenue from 100k ad spend in FY25
- 6.5% to 13% conversion rate
- Turnover grew from $3M to $6M in 18 months.
“The team at Blufire are professional, responsive, and easy to work with. They provide clear insight into performance and deliver measurable results across paid media and SEO. We’ve seen strong outcomes since engaging.”
“Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It’s clear they genuinely care about their clients and take pride in the work they deliver.”
“Blufire was a valuable partner during a period of significant change for our organisation. They were responsive, decisive, and brought the experience needed to move quickly and with confidence.”
“Blufire is one of the strongest marketing teams I’ve worked with in the past decade. They are responsive, highly skilled, and proactive in understanding our business to improve strategy and execution across paid media.”
“I’ve been very impressed with the improvements Blufire have made to our paid digital marketing at Peter Jackson. Their team is proactive, performance-focused, and consistently works to maximise results. They operate as a true partner.”
“Working with Blufire has been a game-changer for our marketing. Their team brought clarity, strategy, and deep expertise to our paid media, helping us better understand the platform and scale results with intention”
The Operating Model Behind the Growth Formula
A structured approach to connecting paid media execution into a controllable growth lever aligned to business outcomes.
Step 01
Establish a Commercial Baseline
Every engagement begins with a deep alignment session across marketing, sales, and finance. Business objectives, revenue targets, margin expectations, and operational constraints are defined and validated together. Existing paid media, sales, and financial data is consolidated to establish a clear baseline of current performance.
This baseline removes ambiguity from growth decisions and often highlights immediate efficiency gaps. In many cases, teams uncover opportunities to reduce acquisition costs by 10–20% before any structural changes are made.
Step 02
Model Growth Scenarios Before Execution
Financial and sensitivity models are built to test how changes in spend, conversion rates, response times, and capacity impact revenue and margin. These scenarios are reviewed collaboratively to ensure the plan is commercially viable and aligned with leadership expectations.
This modelling phase typically improves forecast confidence and reduces budget volatility, with many teams seeing material improvements in predictability within the first one to two quarters.
Step 03
Execute Paid Media Within Defined Performance KPI’s
Paid media, creative, and conversion experiences are developed and deployed in line with the agreed growth model. Seasonal demand patterns, capacity thresholds, and efficiency targets are built into execution, allowing growth to be scaled deliberately rather than reactively.
As demand becomes better aligned to sales and delivery capacity, conversion efficiency often improves by 20%+ without increasing overall spend.
Step 04
Reconcile Forecast vs Actual Performance
Each month, performance is reviewed against the agreed forecast. Paid media results, sales outcomes, and financial data are reconciled to understand variance, identify leakage, and adjust strategy. This creates a continuous feedback loop that improves accuracy, efficiency, and decision-making over time.
Over time, this feedback loop typically improves forecast accuracy and decision-making confidence, with many businesses scaling performance by 50%+ faster within a 6–12 month period.
Focus On high performance. Integrate sales, finance & Marketing.
Frequently Asked Questions
Who is Blufire best suited for?
Blufire is best suited for mid-market and enterprise B2C service-based businesses where growth has become a cross-functional challenge, not just a marketing one.
Typically, this looks like organisations with $10M+ in annual revenue (or doing over 20kp.m in ad spend), leadership teams with distinct marketing, sales, and finance functions, and a desire for commercial clarity rather than more activity inside ad platforms. Blufire works best where paid media needs to scale without creating volatility in pipeline quality, margins, or operational capacity. If the priority is purely volume at the lowest possible cost, or the expectation is for a vendor to only “run ads,” Blufire will not be the right fit.
Is Blufire an agency?
Blufire is not positioned as a traditional agency, even though we do run paid media and creative.
The difference is how performance is governed and measured. Instead of optimising to isolated platform metrics, Blufire connects paid media execution to revenue and margin outcomes, pipeline behaviour and conversion efficiency, sales response and close rates, and operational capacity and delivery constraints.
The objective is not to win internal marketing arguments. It is to create a shared, credible performance view that leadership can trust, and then execute paid media and creative inside that reality.
What does an engagement with Blufire look like?
Blufire engagements follow a structured operating rhythm designed to align leadership, reduce ambiguity, and govern growth decisions with real performance data.
Engagements typically begin with a commercial and performance baseline, aligning on business targets, margins, capacity constraints, and definitions of success. Performance across paid media, pipeline, and conversion leakage is audited, and immediate efficiency opportunities are identified.
From there, a financial and performance model is built with multiple scenarios, allowing leadership to agree on what needs to be true for growth to be profitable, not just bigger. Execution then follows, with paid media, creative, and conversion optimisation aligned to the agreed model.
Ongoing governance includes monthly forecast versus actual reviews using real commercial outcomes, identification of constraints and leakage, and quarterly recalibration to ensure targets and execution remain aligned as conditions change.
How involved does our internal team need to be?
Blufire is designed to work with internal teams, not around them, while minimising unnecessary operational burden.
Involvement is focused on the moments that matter most. This includes an initial onboarding and alignment phase, monthly leadership reviews where decisions are made from a shared performance view, and quarterly deep dives to recalibrate strategy and targets. Day-to-day execution is handled independently by Blufire. Internal teams are not required to manage the work, but they are expected to stay aligned and act on what the data reveals.
The most successful engagements are those where marketing, sales, and finance are willing to operate from the same performance truth.
Is Blufire right for early-stage or small businesses?
In most cases, Blufire is not the right fit for early-stage businesses.
The model is designed for environments where paid media spend is meaningful enough to require commercial governance, where a pipeline and sales function exist to optimise beyond lead collection, and where growth decisions require alignment across multiple departments.
Earlier-stage businesses will usually achieve better ROI from execution partners focused on direct-response fundamentals. However, businesses scaling quickly, forming internal teams, and wanting to avoid the typical friction between marketing, sales, and finance may still benefit from an early conversation.
What makes this different from standard paid media management?
Standard paid media management typically optimises what is easiest to observe inside an ad platform.
Blufire optimises what matters to leadership. This includes profitable growth rather than just lower costs, pipeline quality rather than lead volume, and execution governed by forecast and commercial reality rather than opinion.
The result is a shared performance view across marketing, sales, finance, and operations. This reduces internal friction, improves decision quality, and creates compounding performance gains over time.
What is the investment to work with Blufire?
We offer three core packages, each designed for a different stage of business growth. The right option depends on whether you need execution, revenue optimisation, or full commercial control.
Most businesses fall into one of these three categories:
For businesses that need senior paid media execution without adding internal complexity, we offer a performance-focused package designed to stabilise results, improve efficiency, and create predictable performance flow as spend scales. Investment starts from $3,995 per month.
For businesses already generating demand that want to extract more revenue from the same cost before scaling, we offer a revenue-focused package. This model aligns paid media decisions with pipeline performance so profitability improves without relying on higher budgets. Investment starts from $9,500 per month.
For leadership teams ready to run growth with commercial clarity, we offer a full growth control package. This includes financial forecasting, performance alignment across marketing, sales, and finance, and executive-level visibility into targets versus actuals. Investment starts from $13,500 per month.
Ready to Bring Clarity to Your Growth?
If you are looking for a growth partner who combines paid media and creative execution with commercial discipline and clear accountability, Blufire may be the right fit.
We work with leadership teams who value clarity, alignment, and decisions grounded in real performance data.